Meet the people behind final assembly at Gibson Acoustic | The Process S2 EP14

Watch Season 2, Episode 14 of The Process for a closer look at final assembly at Gibson Acoustic, meet the people who are responsible for crafting your guitar and hear what it means to them to be part of the Gibson family and the construction of your acoustic guitar.

▶ Your new Gibson acoustic guitar is HERE: https://bit.ly/4acCtX0
▶ Shop artfully aged Murphy Lab acoustic guitars here: https://bit.ly/4rKY6DJ

Throughout this Gibson TV series, we’ve explored the process of crafting a Gibson acoustic guitar. But the real secret behind every great Gibson isn’t just the wood, the materials, or the technique. It’s the people.

Our craftspeople pour their skill, passion, and pride into every step of the process. See it all come together in the final assembly in Season 2, Episode 14 of “The Process.”

In this episode, we get a look into just how much care and attention goes into crafting your Gibson acoustic guitar before it reaches you. You’ll see exactly what happens to your acoustic guitar during final assembly, meet some of the master builders who inspect each instrument before it leaves the factory, and follow how key components are installed, including tuners, electronics, and pickguards.

We also learn why the case your guitar ships in matters, and how each case is chosen to suit the history of that model, offering not only the right level of protection and fit from the moment it leaves Gibson but a historical snapshot. We also learn how the action is carefully adjusted and how saddle height is precisely set to ensure the guitar plays as intended before it reaches you.

Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time, we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars. “The Process” explores our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople who handcraft these beloved guitars and deep dives into the art of guitar making.          
     
#gibson #gibsontv #theprocess       

Chapters:
0:00 Meet some of the people at the Gibson Acoustic craftory
1:27 Working with Gibson artists
2:28 The passion of the technicians at Gibson Acoustic
2:49 Meet Zach Murray, Final Inspector at Gibson Acoustic
3:18 What happens to your guitar at final assembly at Gibson Acoustic?
3:42 Installing the tuners
4:05 Installing electronics and pickup systems
4:32 What percentage of Gibson acoustic guitars have electronics?
4:57 How electronics are installed
5:26 Installing the labels and saddles
6:20 Stringing and setting the action on your guitar
7:17 How important is saddle height?
7:38 My first Gibson acoustic guitar
8:07 Tone, feel and appearance
8:26 Final inspection by master builders
9:09 Applying the pickguard and placing guitars in their cases
10:10 Labelling your boxes, racking and shipping
10:58 Fulfilling a promise to players
11:37 Hearing the sound of a Gibson acoustic in music


???? Related Videos To Watch Next:
▶ Watch more of Gibson's The Process: https://www.youtube.com/watch?v=UrWaZKKsthk&list=PL7qLGYJiRJ1iUMsYbI8Bze69xQhanONzn
▶ Hear the ENTIRE Gibson Murphy Lab acoustic guitar collection: https://www.youtube.com/watch?v=0gymuGMog18
▶ Watch how we craft and spray the iconic sunburst finish on Gibson Acoustic Guitars: https://www.youtube.com/watch?v=-voMkRG4FOI&list=PL7qLGYJiRJ1iUMsYbI8Bze69xQhanONzn&index=9&pp=gAQBiAQB

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