How your Gibson acoustic guitar pickguard is made | The Process S2 EP13

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ROCKinSPORTS
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Watch Season 2, Episode 13 of The Process by clicking through to the full video for a closer look at how we bring your Gibson acoustic guitar pickguards to life, and meet some of the people who create them by hand.

▶ Your new Gibson acoustic guitar is waiting at Gibson.com

At Gibson, even the smallest details are shaped by hand, tradition, and purpose. Our pickguards are crafted from nitrocelluloid by skilled luthiers using time-honored techniques.

They aren’t just functional, they’re handcrafted works of art.

In this episode, you’ll learn how Gibson acoustic guitar pickguards are made, why Gibson acoustic guitars feature birds like the hummingbird and dove, where the tradition of using birds on Gibson acoustic guitars originated and you’ll get an in-depth look at just how difficult it is to make these iconic pickguards.

You’ll also meet some the people who create your Gibson acoustic pickguards, get a look into their process and see just how much pride they take in crafting your guitar.

Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time, we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars.

“The Process” explores our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople who handcraft these beloved guitars and deep dives into the art of guitar making.

ABOUT GIBSON
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for over 130 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson family of brands includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including @officialepiphone, which has been on every stage since 1873, Kramer, the original Made To Rock Hard guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effects pedals. We are dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson.
Category
Gibson Guitars
Tags
Gibson, Gibson 2025, Gibson TV
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