Jesse Zuretti on BIAS X, Agentic AI, and How Technology Enhances His Creative Process

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ROCKinSPORTS
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From Marvel to Riot Games, composer and producer Jesse Zuretti is no stranger to building massive, emotionally driven soundscapes. As an early development partner on BIAS X, Jesse helped shape the platform into a tool powerful enough for studio pros — yet intuitive enough for fast creative flow.

Try BIAS X: https://www.positivegrid.com/pages/bias-x?utm_source=&utm_medium=organicsocial&utm_campaign=newproduct_biasx_2025sept

In this exclusive look, Jesse shares:

- How he uses text-based prompting to quickly explore tone ideas
- Why Agentic AI enhances — not replaces — his creative instincts
- How BIAS X fits into scoring, sound design, and metal production workflows
- His go-to amp and cab setups, and how he pushes the platform to extremes

Whether he's crafting cinematic tension or riffing out complex arrangements, BIAS X gives Jesse a real-time partner in tone — not just a plugin.
Category
Positive Grid
Tags
positive, grid, jamup
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