How Norman’s Rare Guitars found vintage guitars before the internet

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What did it take to find rare vintage guitars before the internet? How did Norman Harris, the icon from Norman’s Rare Guitars, source the rarest and most sought-after guitars before Craigslist, eBay, or Reverb even existed?

In this exclusive clip from The Scene on Gibson TV, Mark Agnesi returns to Norman’s Rare Guitars to sit down with owner Norman Harris and uncover the creative and unconventional methods he used to track down vintage guitars in the early days.

Before online marketplaces, Norman had to think outside the box to find rare guitars he could resell. From running newspaper ads searching for people who wanted to sell Gibson guitars to placing listings in the “horses for sale” section thanks to a clever idea from his wife, these strategies helped build one of the most iconic vintage guitar shops in the world.

Mark and Norman also dive into the origins of the vintage guitar market and discuss how “used” guitars became highly sought-after collectibles. Hear how shifting manufacturing priorities in the 1970s led players to seek out older instruments, and how the term “vintage” began to define an entirely new category of guitars.

This is the story of how Norman’s Rare Guitars helped shape the global vintage market!
The Scene is a Gibson TV Original Series hosted by Mark Agnesi, exploring the legendary locations, people, and stories that define music culture around the world. Watch more at Gibson TV.

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