Watch as Mark Agnesi chats with Jim DeCola about the crucial binding process for ES guitars at the Gibson factory! See up close how the skilled team meticulously machines the channel around the guitar body's rim. This precisely cut groove is where the binding will be seated. Next, witness the application of heat-activated adhesive before the careful wrapping process begins. Using a sturdy canvas rope, the binding is tightly secured around the body, ensuring a perfect and lasting fit. It's a fascinating look at the craftsmanship that goes into every iconic Gibson ES model!
Click through to the full video for an in-depth look inside the Gibson "craftory" in Nashville! Join Mark Agnesi and Master Luthier Jim DeCola as they take you through the guitar-building process, from rough milling and binding (including the unique canvas rope wrapping) to the legendary nitrocellulose lacquer finishes and the iconic Sunburst spray technique. Witness the skill and dedication behind every Les Paul and ES model.
From CNC milling to hand-sprayed finishes, every detail in the 12 to 16–day process showcases why Gibson guitars are more than just instruments —they’re works of art. Join us as we honor 50 years of craftsmanship in Nashville and celebrate the soul of the Gibson sound ad watch the full video now!
ABOUT GIBSON
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson family of brands includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including @officialepiphone, which has been on every stage since 1873, Kramer, the original Made To Rock Hard guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effects pedals. We are dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson.
Click through to the full video for an in-depth look inside the Gibson "craftory" in Nashville! Join Mark Agnesi and Master Luthier Jim DeCola as they take you through the guitar-building process, from rough milling and binding (including the unique canvas rope wrapping) to the legendary nitrocellulose lacquer finishes and the iconic Sunburst spray technique. Witness the skill and dedication behind every Les Paul and ES model.
From CNC milling to hand-sprayed finishes, every detail in the 12 to 16–day process showcases why Gibson guitars are more than just instruments —they’re works of art. Join us as we honor 50 years of craftsmanship in Nashville and celebrate the soul of the Gibson sound ad watch the full video now!
ABOUT GIBSON
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson family of brands includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including @officialepiphone, which has been on every stage since 1873, Kramer, the original Made To Rock Hard guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effects pedals. We are dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson.
- Category
- Gibson Guitars
- Tags
- Gibson, Gibson 2025, Gibson TV
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